Would you like to know the key to writing to impress the people you’re writing to?
Business writing is all about trying to get something done. It’s all about writing to express, not impress.
I’m sure you’ve been the recipient of email messages that are so full of the writer’s ego, there’s no room for real communication. Most often, writing to impress has the opposite effect. Readers are turned off when reading writing that’s unclear because it doesn’t get to the point quickly. Long paragraphs, long sentences and long unwieldy words are difficult to wade through. Writing to impress is simply boring.
When you write to express, you’re writing to communicate ideas. You’re conveying a message to your readers that’s easy to understand in one reading. Readers really appreciate being able to read an email message, letter, report, or other document and get the meaning immediately.
Here are six tips for business writing that is guaranteed to express:
- Think about the information your reader(s) need.
- Get to the main point quickly.
- Use a short purpose statement that explains why you’re writing.
- Write short paragraphs.
- Keep sentences to 12-20 words.
- Use bullet points and numbered lists.
One last tip…always read the message again before sending. Check to make sure it says everything you want to say. Revise. Pay attention to spelling and punctuation.
Now, that’s the way to impress your readers.