Was your email inbox clogged with messages this morning?
Yesterday was a holiday, but it seems like many people were still working. I was surprised at the number of new messages facing me first thing this morning.
I was also surprised to get several from the same person. Although each one had a different message, they all had the same subject line–the name of the project we’re working on. It was difficult to tell one message from the other and with the same subject line it’s impossible to file them for future reference.
The subject line is something that many people write quickly without giving it much thought. If you want to make your email messages stand out from the dozens of other messages, spend a little time writing subject lines that read like little newspaper headlines.
Here are a few writing tips for creating subject lines for email messages that make it easier on your reader:
- Write complete subject lines of more than a word or two.
- Put the most important idea first.
- Make it informative so readers know what’s to follow.
- Use all caps when needed to call attention to ACTION, DEADLINE, URGENT or similar messages.
- Change subject lines to keep them current as the topic evolves.
If you’re able to write a complete and informative subject line, you might not need to write the email message at all. Think of all the time that will save you–and your reader.