I received a sales letter the other day that made me want to reply to the writer immediately.
But not in a positive way.
Instead of convincing me that I needed to buy the company’s services, the sales letter hit all the wrong notes.
The email had so many errors in it, I felt it was important to let the writer know so I could save him the embarrassment of sending the same letter to other prospects.
A few of the errors included:
- Using “you” instead of “your” as in “I would love to touch base with you and what I see you role in it is.” There were 3 instances of this.
- Using incorrect information that showed he didn’t take the time to conduct complete and thorough research.
- Misspelling someone’s name.
- Including punctuation errors.
I wrote to let the sales representative know about these mistakes. He sent me a thank you note and said, “I appreciate it when others help me make life just that easier. :)”
Somehow I don’t think this guy’s boss would like other people helping make his life easier, especially when it leaves the prospect with a poor impression of the company.
You can avoid a similar situation by taking time to remember the purpose of a sales letter. Instead of rushing to send a certain quota of letters, take the time needed to compose a good business letter that states the purpose for writing, the benefits to the prospect, and a call to action. Proofread carefully or have someone else read the letter to make sure there aren’t any errors.
Your prospects may not notice a perfect letter, but they will certainly notice one that’s not.