The session was called “How to Create an Effective Bid Response” with the subtitle of “How to Make Procurement People Happy.”
Cindy Ward, Procurement Director with the Colorado Department of Health Care Policy and Finance, explained how important a well-written proposal is to getting the attention of the response team and making a good impression. Sure, it’s important to estimate a bid carefully, but it’s equally important to make sure the proposal is well-written and complete.
That was music to my ears!
She explained all the administrative details, then launched into the key points that make or break a bid response:
- Make sure the writing flows.
- Make the information easy to find.
- Repeat the questions.
- Keep responses short and easy to read.
- Use a table of contents.
- Use white space, headings and bullets.
- Check grammar and spelling.
- Avoid jargon.
In other words, all of the essentials I’ve been teaching in my Write Better, Faster workshops for years.
Writing that’s clear, concise and reader-centered is the kind of writing that makes one proposal stand out among the rest. If you need help with getting your proposals read, please get in touch.